Movement
big data manhattan web

Seeing the delivery system in real time

The frenetic web of blue lines etched across the face of Midtown Manhattan is the path of Raju Hossain and his cohorts as they race their bikes down avenues and across streets to deliver pizzas on a Friday night. In the course of his eight-hour shift, Hossain will make at least 30 deliveries for Domino's. The data visualization was created by attaching a GPS device to his and others' bikes and using satellite-based telemetry to record their travels. Speed is essential to the entire pizza production and delivery process. Just getting the ingredients together to make the pizza requires a rapid supply system that reaches across the country and converges upon a central facility in Connecticut, then on to Domino's franchises throughout the region. It's a process duplicated not just in pizza shops but in thousands of other businesses across the world, all aimed at making the production and delivery of a product look inexpensive and effortless to the consumer.


- Last updated September 10 2012 06:07 PM ET
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