The 2011 Kindle Fire was suspiciously sold out a week before the September 6 Amazon press event, but the company didn't kill off the product. Instead, it's made a new, entry-level Fire with a lower price of $159. This will appeal to those who care little about HD or improved Wi-Fi via dual antennas. For $40, it's hard to imagine not getting the $200 one. Amazon can say it has cheapest tablet on the market from a major player.
Can't you just hear Amazon saying: 'How do you like them apples, Google?'.
The Kindle-as-service model means that Google and Apple should watch out