Mayo Clinic
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Social media used: Twitter, LinkedIn, Facebook, YouTube, Yammer, Second Life, Flickr, Pinterest, internal and external blogs

The Mayo Clinic started the Center for Social Media in July 2010, unofficially becoming the global face of social media for the healthcare industry. Since its creation, the center has accumulated more than 140 member organizations worldwide. The group offers hospitals, medical professionals, and patients a platform to discuss the role of social media in the medical community. In October, Mayo Clinic released its first book on the subject, "Bringing the Social Media #Revolution to Health Care." The book not only encourages members of the health care community to join social media, but also presents arguments for social media's importance in the rapidly evolving world of modern medicine.

Mayo Clinic also uses Twitter, Facebook, YouTube and even Second Life to connect with patients. Strict regulations limit the detail in which Mayo Clinic can answer patient questions, but scheduled Twitter chats offer a way to provide general medical advice, as does Mayo Clinic's weekly radio program. Mayo Clinic's YouTube channel, with videos ranging from information on sports injuries to surgery prep suggestions, has more than 8.3 million views.

  @FortuneMagazine - Last updated January 18 2013 01:22 PM ET
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