Social media used: Twitter, LinkedIn, Facebook, YouTube, Google+, Pinterest, Instagram, Foursquare, internal and external blogs
With more than 350 dealers scattered across the country, Mercedes-Benz USA has garnered a strong presence in the world of social media. Most dealerships are on Facebook and/or Twitter, and Mercedes' corporate social media team supports many of their partners by providing them with content for their accounts. An internal company blog offers training tips for managing social media pages, and some posts spotlight social sites that may be unfamiliar to dealers, like Pinterest or Instagram.
Mercedes has received thousands of photos and stories from proud vehicle owners over the years, and many of them are featured on the company's "Owner Stories" page on Facebook. The company also uses social media to reward customers who engage with the brand in conjunction with Mercedes sponsorship deals. Giveaways include prizes like season tickets to the Mercedes-Benz Superdome (the site of this year's Super Bowl). More prizes were awarded during the U.S. Open to fans who checked in at the Mercedes tent on Foursquare. As software-based systems have become more prevalent in Mercedes products, YouTube tutorials have helped owners better utilize their automobile's technical offerings.