Mercedes Benz
mercedes-benz usa facebook
Best Companies rank: 30
Social media used: Twitter, LinkedIn, Facebook, YouTube, Google+, Pinterest, Instagram, Foursquare, internal and external blogs

With more than 350 dealers scattered across the country, Mercedes-Benz USA has garnered a strong presence in the world of social media. Most dealerships are on Facebook and/or Twitter, and Mercedes' corporate social media team supports many of their partners by providing them with content for their accounts. An internal company blog offers training tips for managing social media pages, and some posts spotlight social sites that may be unfamiliar to dealers, like Pinterest or Instagram.

Mercedes has received thousands of photos and stories from proud vehicle owners over the years, and many of them are featured on the company's "Owner Stories" page on Facebook. The company also uses social media to reward customers who engage with the brand in conjunction with Mercedes sponsorship deals. Giveaways include prizes like season tickets to the Mercedes-Benz Superdome (the site of this year's Super Bowl). More prizes were awarded during the U.S. Open to fans who checked in at the Mercedes tent on Foursquare. As software-based systems have become more prevalent in Mercedes products, YouTube tutorials have helped owners better utilize their automobile's technical offerings.

  @FortuneMagazine - Last updated January 18 2013 01:22 PM ET
Join the Conversation
100 Best Companies to Work For

In its 16th year, Fortune's ranking of the best workplaces in corporate America welcomes five list debutantes, and what's more, 78 of them are looking to fill nearly 67,000 jobs.

Market indexes are shown in real time, except for the DJIA, which is delayed by two minutes. All times are ET. Disclaimer LIBOR Warning: Neither BBA Enterprises Limited, nor the BBA LIBOR Contributor Banks, nor Reuters, can be held liable for any irregularity or inaccuracy of BBA LIBOR. Disclaimer. Morningstar: © 2014 Morningstar, Inc. All Rights Reserved. Disclaimer The Dow Jones IndexesSM are proprietary to and distributed by Dow Jones & Company, Inc. and have been licensed for use. All content of the Dow Jones IndexesSM © 2014 is proprietary to Dow Jones & Company, Inc. Chicago Mercantile Association. The market data is the property of Chicago Mercantile Exchange Inc. and its licensors. All rights reserved. FactSet Research Systems Inc. 2014. All rights reserved. Most stock quote data provided by BATS.