Marriott International
marriott facebook page
Best Companies rank: 64
Social media used: Twitter, LinkedIn, Facebook, YouTube, Pinterest, Flickr, Instagram, Renren and Weibo (China), internal and external blogs

Marriott lets its pictures do the talking -- at least that's the approach taken on social media like Facebook, Instagram and YouTube. The hospitality giant relies on breathtaking images to stimulate discussion and interest in some of the hotel's most interesting and exotic destinations. The company doesn't lure users to their sites with social media-only promotions, but instead focuses on providing fans and followers with relevant and engaging content to create interactions, says John Wolf, vice president of global communications at Marriott. Of course, customers or travelers with questions can be helped through Marriott International's Facebook and Twitter pages, which are monitored by Marriott's customer care team.

Marriott International continues to offer the My Marriott Hotel game on Facebook, which allows users to manage a virtual Marriott kitchen before moving on to other areas of hotel management. Bill Marriott, executive chairman and chairman of the board at Marriott International, has maintained his own personal blog, "On The Move," since 2007.

  @FortuneMagazine - Last updated January 18 2013 01:22 PM ET
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