In 2012, Capital One saw an overhaul of its already impressive array of social media campaigns. Internally, the financial institution replaced its intranet with a new Facebook-esque offering called Pulse. The new platform allows for better collaboration among employees, and Capital One has incorporated the company's internal wiki pages into the new system, says Pat McLean, the company's VP of brand strategy. More than 500 employees attended Capital Ones first social media summit last year, a full day of presentations (including speakers from Google and Facebook) that focused on both personal and professional social media use.
Outside the company walls, Capital One has shown a knack for infusing social media into marketing and sponsorship campaigns. The company sponsors one of the top college football bowl games, the Capital One Bowl, and its promotional hashtag was trending on Twitter throughout the matchup. Then nearly 120,000 people voted via Twitter in a contest to name the 2012 college Mascot of the Year. During the holiday season, Capital One highlighted products from some of its partners during the company's first '12 Days of Pinterest' promotion, and in November, it partnered with LinkedIn to create Jet, a community aimed at providing news, tips, and resources to frequent business travelers.
In its 16th year, Fortune's ranking of the best workplaces in corporate America welcomes five list debutantes, and what's more, 78 of them are looking to fill nearly 67,000 jobs.
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