Visa - #260
visa summer olympics

Visa's new social media journey started with last summer's Olympic Games, of which the company was a major sponsor. Visa went younger on its marketing team, hiring "digital natives" to make all of its social media content "irresistibly shareable," says Antonio Lucio, Visa's chief brand officer. "[We] turned everything on its head." The result was the company's most successful social media campaign to date, with over 60 million total engagements and 48 million unique YouTube views during the three-week-long games. Visa also hired an outside marketing firm, MRY, to handle increased day-to-day engagements across all of its platforms. The next major stop on Visa's social media journey: the 2014 World Cup in Brazil, where the company will once again be a major sponsor. "Our objective," says Lucio, "will be to beat the Olympics."


  @FortuneMagazine - Last updated May 13 2013 05:08 PM ET
Join the Conversation
Fortune 500

Wal-Mart retook the top spot, Berkshire Hathaway made the top five, and Apple grew enormously.

Market indexes are shown in real time, except for the DJIA, which is delayed by two minutes. All times are ET. Disclaimer LIBOR Warning: Neither BBA Enterprises Limited, nor the BBA LIBOR Contributor Banks, nor Reuters, can be held liable for any irregularity or inaccuracy of BBA LIBOR. Disclaimer. Morningstar: © 2014 Morningstar, Inc. All Rights Reserved. Disclaimer The Dow Jones IndexesSM are proprietary to and distributed by Dow Jones & Company, Inc. and have been licensed for use. All content of the Dow Jones IndexesSM © 2014 is proprietary to Dow Jones & Company, Inc. Chicago Mercantile Association. The market data is the property of Chicago Mercantile Exchange Inc. and its licensors. All rights reserved. FactSet Research Systems Inc. 2014. All rights reserved. Most stock quote data provided by BATS.