AT&T hit a homerun with its most recent string of "It's not complicated" television commercials. The ads, featuring children explaining why AT&T's attributes are important to customers, have formed a strong part of AT&T's recent social media campaigns, too. Log on to the company's Facebook page and you'll see a number of posts under the hashtag #itsnotcomplicated, including bonus videos and behind the scenes clips from the commercials. The clever spots have also sent viewers to the corporate YouTube channel—the "It's not complicated - Grandma" video has over 750,000 views—and the company uses the same hashtag on Twitter to alert followers of news or features related to the ad campaign. As the lines between social media campaigns and traditional marketing (i.e. print or television ads) continue to blur, AT&T has kept pace. The company uses its social media presence to do more than simply make users laugh, though. During last month's bombings at the Boston Marathon, AT&T tweeted out important information about network and Wi-Fi availability, plus the locations of phone charging stations to more than 210,000 followers.
Wal-Mart retook the top spot, Berkshire Hathaway made the top five, and Apple grew enormously.