5 reasons the Xbox One will dominate

Why Microsoft is poised to win the console war.

It's about power
xbox one

Microsoft (MSFT, Fortune 500) has been battling against Sony (SNE) and Nintendo (NTDOF) for gamers' attention since the original Xbox launched in 2001. The software giant-turned-console-manufacturer evolved from underdog to major player with the Xbox 360 in 2005. Microsoft has sold over 77 million Xbox 360s globally since launch, which is neck-and-neck with Sony's 77 million PlayStation 3s sold to date. (Nintendo is in the lead for current generation console sales with over 100 million Wiis sold worldwide.)

Microsoft has a lot of work to do in the court of gamers' opinions when it comes to the Xbox One, which launches in November for $500. The company has flip-flopped with its controversial features that would have limited used game playback, eliminated game rentals and prevented gamers from playing games offline. There's still plenty of time to win over gamers and the more mainstream consumers that Microsoft courted at its Xbox One reveal with its focus on the new entertainment features the next generation console opens up. Here are five reasons Microsoft will win the console war.

  @FortuneMagazine - Last updated July 05 2013 08:28 AM ET
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