Steve Jobs' initial disdain for an Apple bookstore was well documented; he slammed Amazon for getting into e-books when "the fact is that people don't read anymore."
But Jobs changed his mind as Apple prepared to release the iPad in 2010. Cue revealed in court that Jobs was intimately involved with the iBookstore's design and execution -- even as he neared the end of his battle with pancreatic cancer.
Jobs, Cue said, came up with the idea of the "page-curl" animation shown when a user turns the virtual pages on the iBooks app. He helped design the virtual bookstore, including its faux-wooden shelves. And it was also Jobs who chose to launch the iBookstore with a free version of "Winnie the Pooh," selected to show off the iBooks app's color and interactivity capabilities.
Questioned repeatedly by the judge, he does not dispute that they engaged in a conspiracy.