(Business 2.0) – MEDIA Martha's Latest Recipe

Everyday Food, the new magazine from Martha Stewart Living Omnimedia, launches with 900,000 copies of the debut September issue. The four-color digest targets supermarket gourmets: busy professionals who eschew microwave dinners. Investors hope the title will reheat Omnimedia's stock, which has cooled in the wake of Stewart's recent indictment for obstruction of justice. Aug. 25

MARKETING Coke, Pepsi See Red (Bull)

With the release of the "2003 Top 10 Energy Drinks" report, the analysts at BevNet.com will reveal that category leader Red Bull has surpassed the $1 billion sales mark. From cola to bottled water, Coke and Pepsi dominate most segments of the beverage industry. But energy drinks are the exception. Mountain Dew Amp, a Pepsi product, has fared well, but Coke's KMX has tanked. Sept. 1

POLITICS The Race Begins

Campaign 2004 gets under way in Albuquerque, N.M., as nine Democratic presidential candidates square off for the first of six nationally televised debates. It's still early, but first impressions count. Look for dark horse Howard Dean to establish his mainstream economic credentials by touting the budget-balancing discipline he demonstrated while serving as governor of Vermont. Sept. 4

AIR TRAVEL Atlanta's New Upstart

It's Delta's turn to feel the heat as JetBlue adds nonstop flights from Atlanta--Delta's home base--to Oakland, Calif. American and United have already been forced to reckon with the high-style, low-fare airline as it raided their turf in New York and Los Angeles. In JetBlue's most recent quarter, its profits more than doubled, to $37.9 million. Sept. 9

GLOBAL TRADE Beach Party for the WTO

On the agenda for the World Trade Organization conference in Cancun: farm subsidies, e-commerce, intellectual property rights, and debt regulation. The British are expected to push for an expansion of the WTO's role in encouraging foreign investment and competition, while plenty of Battle of Seattle-hardened demonstrators will be on hand to protest the "World Takeover Organization." Sept. 10-14

LABOR RELATIONS Showdown in Motown?

Negotiations between the United Auto Workers and Detroit's automobile manufacturers will be intense as the union's old labor contracts expire today. The automakers want to reduce health-care benefits and pension obligations to cut costs, but their 290,000 UAW members vow to resist. As the healthiest of the Big Three, General Motors may become the focus of UAW's negotiating effort. Sept. 14

SPAM Half Full or Half Empty?

Has your inbox been filling up more quickly? According to a Probe Research forecast, this month unsolicited commercial e-mail will cross a symbolic threshold when, for the first time, spam will make up 50 percent of all e-mail traffic. Despite efforts at legislation and filtering, junk e-mail has become more than a mere annoyance. Analysts estimate that combating spam costs U.S. businesses $10 billion annually. Mid-September

ECONOMIC STATS Gimme Shelter

Home sales have been a pillar of stability during the economic downturn. But while generally consistent, numbers on housing starts and single-family-home sales haven't shown much growth. With the release of the latest round of housing reports, experts will be looking to see if President Bush's stimulus package can revive housing growth by offsetting recent rises in home mortgage interest rates. Sept. 17

MICROPROCESSORS AMD Ups the Ante

Chipmaker AMD launches the Athlon/64, the first of a new family of 64-bit microprocessors for personal computers. Though the technology is impressive--AMD's engineers accelerated processor speeds while keeping costs down--the company needs the chips to move quickly in the marketplace. AMD's July earnings report beat expectations, but only because the company had warned that sales would be off by $100 million. Sept. 23

CONFERENCE Technology's Bleeding Edge

The sluggish economy hasn't slowed the pace of innovation. MIT's two-day conference on emerging technologies offers a broad overview of cutting-edge practices in fields as diverse as energy, computing, finance, e-music, and aerospace. Keynote speakers include Michael Dell, Intellectual Ventures managing director Nathan Myhrvold, and GE CEO Jeffrey Immelt. Sept. 24-25