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Table of contents: VOL. 5, NO. 1 - January 1, 2004
COVER STORY
by Adam Horowitzl, Mark Athitakis, Mark Lasswell and Owen Thomas
( more)
Features
by Brian Caulfield, Michael V. Copeland, Bridget Finn, David Howard, Kevin Kelleher, Matthew Maier, Om Malik, Jordan Robertson, and Owen Thomas
by Brent Schlender; Craig Barrett
Bonus
Bonus: Earn It. Spend It.
Cheat Sheet
by Brian Caulfield and Ting Shi
Hits
by Michael V. Copeland and Owen Thomas
In Front
by Thomas Mucha; Steven Kaplan
In Front: People. Trends. Ideas.
What Works
What Works: Tools. Tactics. Insights
by Kevin Kelleher Additional reporting by Owen Thomas
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