Reengineering the MBA
By Matthew Maier; Robert Sullivan

(Business 2.0) – Just when you thought the economy had shaken off the worst of the damage wrought by bubble-era MBAs, along comes the Rady School of Management at the University of California at San Diego, the first business school to open at a top-tier research university since 1970. Business 2.0 asked founding dean Robert Sullivan to describe Rady's new curriculum. -- MATTHEW MAIER

Does the world need another business school?

It needs a different kind of school. Most spend too much time on general management--leadership, organizational behavior, marketing. Growth industries today are technology industries, and they need individuals who not only speak the language of business but also have credibility among scientists and engineers.

Can Rady really produce people like that?

Industry focus is a top priority for us. We've created tracks that will be offered jointly with UCSD's medical, engineering, and computer science schools. For example, students specializing in life sciences should expect to spend 20 percent of their time taking classes in the school of medicine, in addition to spending several months as interns at local biotech firms.

Has the MBA degree lost its luster?

It's easy to become irrelevant if you lose touch with the industries that define the future. We're not going to be separated--say, somewhere on the other side of the Charles River--from where tomorrow's great companies are being born.