Table of contents: VOL. 5, NO. 3 - April 1, 2004
Dare-Devils THE AD WORLD'S MOST BUZZED-ABOUT AGENCY IS MIAMI'S CRISPIN PORTER & BOGUSKY, WHOSE EDGY, BRILLIANT CAMPAIGNS FOR "TRUTH," IKEA, AND MINI CARS MIGHT FOREVER CHANGE THE WAY COMPANIES ADVERTISE.
Jargon 2020 of the Future Don't get left behind! You'll need this handy glossary to impress your colleagues in the office of tomorrow.
The Wizard of POS ... As in point-of-sale, the battleground on which NCR CEO Mark Hurd is fighting to transform his venerable but creaking company into a modern-day technological powerhouse.
The World of Business in 2020 Talking inventory. Constant customer feedback. An airborne ambassador to keep your business partners happy. Welcome to another workday in the somewhat-distant future.
It's Cadillac vs. BMW, Winner Take All Welcome to the niche SUV wars, where to the consumer go the spoils.
The Best Noise-Canceling Headphones Four models that let in high fidelity instead of jet-engine thrum.
A Resume that Shows them the Super-You Landing a great job demands more than just one skimpy page of self-documentation. Here's how to create a CV that says you're truly worthy of the corner office.
Is the World's Hottest Market Starting to Wobble? Investors in China have recently earned one eye-popping return after another. But making money there won't be quite so simple in the years ahead.
Hits & Misses
Rewiring the War Room Blogs have changed the way that politicians raise money--but Democratic activist Steve Rosenthal says databases will radically transform the way they spend it.
Customer, Support Thyself Vanguard's service reps spend their time teaching clients how to use the company's website. That makes for happy customers and an even happier CFO.
How the Smallest Survive The little guy in a commodity business, Rackspace hits 'em where they're most vulnerable: Service.
Only You Can Prevent Corporate Fires Crisis avoidance--not crisis management--might be one of the most underrated functions of a business. So why do companies constantly ignore it?
Sexing Up Victoria's Secret The lingerie retailer's revamped New York flagship signals a new look for malls nationwide, bringing once-stuffy store design into step with the brand's supermodel image.
The Drug Pipeline Flows Again Tachi Yamada wrote up the ultimate Rx for GlaxoSmithKline: Making entrepreneurs out of 15,000 scientists.
Why the Soy Milk King Still Reigns By selling out to the nation's largest dairy distributor, White Wave president Steve Demos turned Silk into a beverage for the masses.
What Works: Tools. Tactics. Insights.