Table of contents: VOL. 5, NO. 4 - May 1, 2004
Giving it Away (for Fun and Profit) Creative Commons encourages artists to share and distribute their work for free. And that could be the key to a new multibillion-dollar industry.
How To Get Paid What You're Worth The productivity boom means that people are doing a lot more work for the same old pay. Sound a little too much like your life? Here are ways to better align your compensation with your contribution.
The Real Information Super Highway After years of hype and oceans of red ink, the networked car is finally gaining traction--thanks to a visionary company called ... General Motors.
Hollywood Wishes Upon a Star Studio bosses are desperately hoping that Apple's scene-stealing CEO, Steve Jobs, will do for movies what he's already done for music. He swears he won't, but ...
Sell on Wheels The Tarmac may be the best bike on the planet. But manufacturer Specialized hopes it'll perform even better as a rolling ad campaign.
Writing Your Strategy in Stone The first commandment for managing money like a pro: Thou shalt create an investment policy statement.
Bonus: Earn It. Spend It.
Hits & Misses
In Front: People. Trends. Ideas
Acing the Exit Interview How to mine the data in your workers' heads before the best ideas walk out the door.
Is Your Business in the Right Spot? With location-scouting software from MapInfo, savvy retailers are turning commercial real estate from guesswork into a science.
SanDisk Plays Its Cards Right Eli Harari isn't wary of ever-plunging prices. He's used them to build his billion-dollar flash memory empire even faster.
Sins of Commission Performance-based pay isn't just for CEOs and salespeople anymore. But short-term rewards could be costly in the long run.
The 22-Karat PC Voodoo's high-end personal computers deliver gold-plated profit margins by focusing on gamers.
Toyota's Green Giant The automaker brings the hybrid car mentality home with its California sales campus, one of the largest enviro-friendly construction projects ever completed in the United States.
Sometimes Worms Just Need a Time-Out Why Eva Chen got software maker Trend Micro to take a chance on hardware.
What Works: Tools.Tactics.Insights