Taking on the Hybrid
By Jesse Freund

(Business 2.0) – With Toyota's Prius all the rage, other automakers are exploring even cheaper ways to save fuel. In early November, Peugeot will unveil a Citroën C3 model in France that relies on "start-and-stop" technology, an environmentally friendly feature that switches a standard gasoline engine into sleep mode when the car is stopped in traffic. The innovation promises to save drivers as much as 15 percent on gas costs while adding very little to the C3's starting sticker price of $16,000. GM plans to introduce a similar technology to the Saturn Vue in the United States next fall.