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Table of contents: VOL. 6, NO. 1 - January 1, 2005
COVER STORY
The Smartest Company of the Year
by Andrew Tilin
And the Winner Is ... Toyota Hot cars. Hot brands. Hot technology. Here's how Japan's largest automaker keeps firing on all cylinders. (more)

Features
7-Eleven Gets Sophisticated
by Elizabeth Esfahani
With reams of research, a team of chefs, and technology that rivals Wal-Mart's, the legendary retailer is reinventing the concept of convenience. (more)
The World According to eBay
by Erick Schonfeld
The online auction giant is on a spectacular international growth tear. Here's Meg Whitman's master plan for global domination. (more)
Screen Test
by John Battelle
Reuters CEO Tom Glocer wants to build an online broadcast network. Can the venerable newswire take on Fox and CNN? (more)
Hits & Misses
Hits & Misses
by Michael V. Copeland

What's Cool
A Month With The Treo 650
by Om Malik
Despite a baffling interface, PalmOne's latest smartphone gets better with time. (more)
Too New to Review
by Matthew Maier

The Suite Life
by Beth Brophy
Tired of getting less for more? Here are five hotels where you'll get room to spare. (more)
Do You Need a Thicker Skin?
by John Tayman
If you're a) rich and paranoid, or b) really, really sure they're out to get you, the Town Car BPS is the car for you. (more)
Google's Magic Bus
by Rachel Rosmarin

What's Next
He's No Angel
by John Heilemann
Tech investor Ram Shriram likes to play innocent, but with a stake in Google that's nearing $1 billion, the act is proving increasingly tough. (more)
Açai Berries Hit the Big Time
by Kevin Kelleher

Steady as She Goes
by Jesse Freund

RFID's Big Year
by Jesse Freund

Earnings Roundup
by Jesse Freund

How You Can Play The Oil Game
by Jonathan Weber
With the Middle East in turmoil, the action has moved to Russia, Asia, and Latin America. Here are the likely winners. (more)
Why It's Pouring VC Cash
by Michael V. Copeland

What Works
Silhouettes and Synergy
by Thomas Mucha

P&G's Growth Wizard
by Erick Schonfeld

Gearing Up for Every Season
by Bridget Finn

The Tivo Killer
by Erick Schonfeld

Mr. Advertainment
by Rachel Rosmarin

Piloting a Revival
by Matthew Maier

The New Maestro
by Eric Hellweg

The G6 Does Oprah
by Andrew Tilin

The Artificial Heart
by Bridget Finn

The Disposable Bowl Brush
by Matthew Maier

The Germproof Fridge
by Elizabeth Esfahani

The Portable Hot Beverage
by Elizabeth Esfahani

The Ultimate Thin Skin
by Bridget Finn

David Pottruck
by Siri Schubert

Ed Zander
by Siri Schubert

The Inside-Out Hack Defense
by Michael V. Copeland

How Companies Get Smart
by Jeffrey Pfeffer
Plenty of corporations say they want to improve the way they do business. But few really do what it takes to succeed. (more)
The Smartest Company of the Year
by Andrew Tilin
And the Winner Is ... Toyota Hot cars. Hot brands. Hot technology. Here's how Japan's largest automaker keeps firing on all cylinders. (more)
Ronald Gets Back in Shape
by Michael V. Copeland

GPS-Tracked Car Insurance
by Erick Schonfeld

Silicon Valley's Hottest Hand
by Michael V. Copeland

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