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Brainstorming for Better Brainstorming
By Bridget Finn

(Business 2.0) – GOAL: Revolutionary products and strategies start with the same thing: a brilliant idea. But the smartest, most innovative companies don't stop with one inspiration--they know how to keep churning out new breakthroughs. After all, creativity isn't just a matter of waiting for the muse to strike. Here's how to turn your company into a nonstop idea factory. BY BRIDGET FINN