Business 2.0 and Frog Design Present ... The First Annual Bottom Line Design Awards
By Elizabeth Esfahani

(Business 2.0) – Good design is nice to look at, but great design exhibits beauty that's more than skin-deep--it integrates form, function, and market need. The best place to see the latter, of course, is the bottom line, which is why we created the first industrial design awards to honor products not just for their beauty but also for their commercial success. In conjunction with the venerable Silicon Valley strategic design firm Frog Design, we assembled a panel of nine expert judges--from industries as diverse as advertising, fashion, and technology--who were asked to consider everything from a product's success in the marketplace to its impact on a corporate culture. And, of course, how nice it was to look at. Here are their picks for the year's best-designed products.