Table of contents: VOL. 6, NO. 3 - April 1, 2005
COVER STORY
STEVE JOBS WON'T EVER TELL YOU--BUT WE WILL.HERE'S WHAT A TRAIL OF INTRIGUING EVIDENCE REVEALS ABOUT WHERE THE WORLD'S HOTTEST COMPANY IS GOING. (more)

Features
Free data from the online giants has given rise to dozens of new products and services. Here are a few of the most innovative. (more)
More than anyone else, Robert Mondavi made Napa Valley the heart of the $22 billion U.S. wine industry. At 91, there's just one thing he doesn't have anymore--the company that started it all. (more)
AMAZON, EBAY, AND GOOGLE ARE OPENING UP THEIR BILLION-DOLLAR DATA TROVES. HERE'S WHY THEY'RE DOING IT--AND HOW YOU CAN TAKE ADVANTAGE. (more)
How stealth has helped Jobs thwart his rivals and build buzz. (more)







Andy Bechtolsheim helped invent network computing. Now, back at Sun, he wants to reinvent it. (more)
Hits & Misses

Playbook
What's Cool

Tired of dragging yourself to the musty hotel gym? These hotels bring the gym to you. (more)
With 604 horsepower, when you're driving the Mercedes-Benz CL65 AMG, you don't think you can--you know it. (more)
What's Next
Brian France helped turn stock-car racing from Southern curiosity into big business. Now he's looking for the greater riches that lie to the north. (more)



Disease management is bringing a measure of sanity to medicine.Smart insurers and employers are giving it a good look. So should smart investors. (more)






What Works
Want an easy way to invest in foreign currencies? EverBank CEO Frank Trotter made it possible--and profitable. (more)
By aligning with developers, Logitech became a front-runner in the race to sell accessories for videogames. (more)
Ultimate Shopping Network is taking televised sales upscale by persuading wealthy viewers to open up their wallets for high-end products. (more)
Applying lessons learned from jeans and underwear, VF has assembled the world's largest, most profitable clothing conglomerate. (more)
Forget the ice cream. Cold Stone Creamery's franchisee network is what keeps it on the fast track. (more)
A little celebrity and a shrewd marketing strategy can go a long way to sell a product. The key is understanding how the human brain really works. (more)
When Medallion Financial lost its main lender, it opened a bank of its own. (more)
Japan's Irodori built a multimillion-dollar business selling what its elderly workforce finds in the woods. (more)
Here's how utter frustration spurred Todd Moses to reinvent the stapler. (more)
Stop whining about taxes and bureaucrats. If you want your company to remain competitive, it pays to invest in superior brainpower. (more)
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