On the Launch Pad
By Michael V. Copeland

(Business 2.0) – Startup: Industrious Kid

The idea: Social networking for the grade school set

The Internet has a Pied Piper-like power over kids, but nobody wants elementary schoolers trolling the Web unattended. So after years of worrying about her children's online behavior, Jeanette Symons is launching Industrious Kid to develop safe Web havens for minors. The co-founder of two telecom startups (one, Ascend Communications, sold for $24 billion in 1999), Symons funded the company with $6 million of her own money. Its first online offering, Imbee, debuts in beta form in early April. Targeting 8- to 14-year-olds, Imbee will offer blogs, instant messaging, and space for audio files and photos. By requiring parents to subscribe (using verifiable data) for a monthly fee of about $5, Symons thinks she can filter out users with sinister intent. Settings will let kids publish only to a closed loop of friends and family, while human monitors and e-mail updates will let parents know what their kids are up to. To teens, that might feel overbearing, but for preteens it sure beats Neopets.

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Market indexes are shown in real time, except for the DJIA, which is delayed by two minutes. All times are ET. Disclaimer Morningstar: © 2014 Morningstar, Inc. All Rights Reserved. Disclaimer The Dow Jones IndexesSM are proprietary to and distributed by Dow Jones & Company, Inc. and have been licensed for use. All content of the Dow Jones IndexesSM © 2014 is proprietary to Dow Jones & Company, Inc. Chicago Mercantile Association. The market data is the property of Chicago Mercantile Exchange Inc. and its licensors. All rights reserved. FactSet Research Systems Inc. 2014. All rights reserved. Most stock quote data provided by BATS.