On the Launch Pad
By Erick Schonfeld

(Business 2.0) – Startup: Auryn

The idea: "Next Pixar" simulates great painters

How much money can you make from Monet? That's what Auryn, a new Los Angeles animation studio describing itself as the "next Pixar," intends to find out. Founder Umesh Shukla, a former Walt Disney Co. computer graphics supervisor, developed "automated virtual artist" software that can mimic the style of any painter by scanning the artist's brush strokes. Auryn emerges from stealth mode this month with its first short, "In Winter Still: A Claude Monet Story," which makes it seem as if the Impressionist was a wage slave at Disney. Auryn's second short, in the style of van Gogh, will be released as soon as July. The 12-person startup plans to sell shorts for $1.99 on its website and Apple's iTunes store, while Auryn DVDs take aim at the estimated $664 million museum store market.

Market indexes are shown in real time, except for the DJIA, which is delayed by two minutes. All times are ET. Disclaimer LIBOR Warning: Neither BBA Enterprises Limited, nor the BBA LIBOR Contributor Banks, nor Reuters, can be held liable for any irregularity or inaccuracy of BBA LIBOR. Disclaimer. Morningstar: © 2014 Morningstar, Inc. All Rights Reserved. Disclaimer The Dow Jones IndexesSM are proprietary to and distributed by Dow Jones & Company, Inc. and have been licensed for use. All content of the Dow Jones IndexesSM © 2014 is proprietary to Dow Jones & Company, Inc. Chicago Mercantile Association. The market data is the property of Chicago Mercantile Exchange Inc. and its licensors. All rights reserved. FactSet Research Systems Inc. 2014. All rights reserved. Most stock quote data provided by BATS.
Market indexes are shown in real time, except for the DJIA, which is delayed by two minutes. All times are ET. Disclaimer LIBOR Warning: Neither BBA Enterprises Limited, nor the BBA LIBOR Contributor Banks, nor Reuters, can be held liable for any irregularity or inaccuracy of BBA LIBOR. Disclaimer. Morningstar: © 2014 Morningstar, Inc. All Rights Reserved. Disclaimer The Dow Jones IndexesSM are proprietary to and distributed by Dow Jones & Company, Inc. and have been licensed for use. All content of the Dow Jones IndexesSM © 2014 is proprietary to Dow Jones & Company, Inc. Chicago Mercantile Association. The market data is the property of Chicago Mercantile Exchange Inc. and its licensors. All rights reserved. FactSet Research Systems Inc. 2014. All rights reserved. Most stock quote data provided by BATS.