Cool Plans for Tall Cans
By Kevin Kelleher

(Business 2.0) – For the beer industry, a self-cooling can would be a sure winner. Demand for such convenience among beachgoers, tailgaters, and couch potatoes too lazy to hike to the fridge could rack up an estimated $1.6 billion in annual sales. The Chill Can, introduced nearly a decade ago, was nixed by the EPA for shooting out ozone-depleting gases every time the tab was pulled. But now a Florida-based company has a safer, fully recyclable answer. Tempra Technology has been working with Crown Holdings, one of the world's largest beverage-can makers, to bring self-cooling cans to stores in the near future. Tempra's I.C. Can uses a water-based system that drops a beer's temperature by 30 degrees in three minutes. The can holds 11 ounces of beer and is slightly larger than a 16-ounce "tall boy," so it fits on a standard beer-filling assembly line. The self-cooling beers are likely to cost about $2 per can at first, but the price will drop as economies of scale kick in. Tempra CEO Barney Guarino says several major brewers--U.S. and European--are taking a close look at Tempra's cans and kegs. As for retailers, they'd likely be as thrilled as Joe Sixpack: Storing cans on shelves instead of in coolers could save them millions in refrigeration costs.

HOW IT WORKS

Twisting the can's base pierces a foil seal separating a cylinder of watery gel from a vacuum chamber. Like a refrigerator pump, the gel pulls heat from the beer into the base, where it's trapped in a heat sink.

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Most stock quote data provided by BATS. Market indices are shown in real time, except for the DJIA, which is delayed by two minutes. All times are ET. Disclaimer.

Morningstar: © 2014 Morningstar, Inc. All Rights Reserved.

Factset: FactSet Research Systems Inc. 2014. All rights reserved.

Chicago Mercantile Association: Certain market data is the property of Chicago Mercantile Exchange Inc. and its licensors. All rights reserved.

Dow Jones: The Dow Jones branded indices are proprietary to and are calculated, distributed and marketed by DJI Opco, a subsidiary of S&P Dow Jones Indices LLC and have been licensed for use to S&P Opco, LLC and CNN. Standard & Poor's and S&P are registered trademarks of Standard & Poor’s Financial Services LLC and Dow Jones is a registered trademark of Dow Jones Trademark Holdings LLC. All content of the Dow Jones branded indices © S&P Dow Jones Indices LLC 2014 and/or its affiliates.