Cool Plans for Tall Cans
By Kevin Kelleher

(Business 2.0) – For the beer industry, a self-cooling can would be a sure winner. Demand for such convenience among beachgoers, tailgaters, and couch potatoes too lazy to hike to the fridge could rack up an estimated $1.6 billion in annual sales. The Chill Can, introduced nearly a decade ago, was nixed by the EPA for shooting out ozone-depleting gases every time the tab was pulled. But now a Florida-based company has a safer, fully recyclable answer. Tempra Technology has been working with Crown Holdings, one of the world's largest beverage-can makers, to bring self-cooling cans to stores in the near future. Tempra's I.C. Can uses a water-based system that drops a beer's temperature by 30 degrees in three minutes. The can holds 11 ounces of beer and is slightly larger than a 16-ounce "tall boy," so it fits on a standard beer-filling assembly line. The self-cooling beers are likely to cost about $2 per can at first, but the price will drop as economies of scale kick in. Tempra CEO Barney Guarino says several major brewers--U.S. and European--are taking a close look at Tempra's cans and kegs. As for retailers, they'd likely be as thrilled as Joe Sixpack: Storing cans on shelves instead of in coolers could save them millions in refrigeration costs.

HOW IT WORKS

Twisting the can's base pierces a foil seal separating a cylinder of watery gel from a vacuum chamber. Like a refrigerator pump, the gel pulls heat from the beer into the base, where it's trapped in a heat sink.

Market indexes are shown in real time, except for the DJIA, which is delayed by two minutes. All times are ET. Disclaimer Morningstar: © 2014 Morningstar, Inc. All Rights Reserved. Disclaimer The Dow Jones IndexesSM are proprietary to and distributed by Dow Jones & Company, Inc. and have been licensed for use. All content of the Dow Jones IndexesSM © 2014 is proprietary to Dow Jones & Company, Inc. Chicago Mercantile Association. The market data is the property of Chicago Mercantile Exchange Inc. and its licensors. All rights reserved. FactSet Research Systems Inc. 2014. All rights reserved. Most stock quote data provided by BATS.
Market indexes are shown in real time, except for the DJIA, which is delayed by two minutes. All times are ET. Disclaimer Morningstar: © 2014 Morningstar, Inc. All Rights Reserved. Disclaimer The Dow Jones IndexesSM are proprietary to and distributed by Dow Jones & Company, Inc. and have been licensed for use. All content of the Dow Jones IndexesSM © 2014 is proprietary to Dow Jones & Company, Inc. Chicago Mercantile Association. The market data is the property of Chicago Mercantile Exchange Inc. and its licensors. All rights reserved. FactSet Research Systems Inc. 2014. All rights reserved. Most stock quote data provided by BATS.