The Best ID: Your Body
Susanna Hamner, Business 2.0 Magazine writer-reporter

(Business 2.0) -- Electronic fingerprinting devices may account for half of the $1 billion biometric security market, but they can be thrown off by a mere scratch on your finger. IDesia, a two-year-old startup based in Caesarea, Israel, has a better idea: Use the unique electrical signals we all carry around in our bodies. The only thing that will prevent IDesia's scanners from reading them is if you're having a heart attack. Even better, IDesia's sensor costs manufacturers $1, compared with $6 for a fingerprint scanner. "It looks like very promising technology," says Raj Nanavati, a partner at the International Biometric Group, an independent analyst firm. Up next: an IDesia smartcard for secure credit transactions, set for release in 2008. By then the biometric market will have hit $3.2 billion, according to Frost & Sullivan--and IDesia expects to have its fingerprints all over it.

1 A user places any two fingers from both hands on the sensor for just a few seconds; the thumb-size touchpoints can be attached to a computer, cell phone, or PDA for a mere $1.

2 The technology recognizes the user based on his electrophysiological signals--in other words, the unique current generated by his brain activity, heartbeats, and central nervous system.

3 The user is now permitted to access his laptop. Top of page

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Market indexes are shown in real time, except for the DJIA, which is delayed by two minutes. All times are ET. Disclaimer Morningstar: © 2014 Morningstar, Inc. All Rights Reserved. Disclaimer The Dow Jones IndexesSM are proprietary to and distributed by Dow Jones & Company, Inc. and have been licensed for use. All content of the Dow Jones IndexesSM © 2014 is proprietary to Dow Jones & Company, Inc. Chicago Mercantile Association. The market data is the property of Chicago Mercantile Exchange Inc. and its licensors. All rights reserved. FactSet Research Systems Inc. 2014. All rights reserved. Most stock quote data provided by BATS.