BUSINESS 2.0:

Diesel Cleans Up

By Benjamin Tice Smith, Business 2.0 Magazine

(Business 2.0 Magazine) -- With gas prices still high, it's a great time to sell drivers on the only widely available alternative. Diesel cars are 20 to 30 percent more fuel-efficient than regular autos. Trouble is, they spew much more nitrogen oxide, the main cause of smog.

But now DaimlerChrysler (Charts) has found a chemical to clean up diesel's act - and it's as near as your next bathroom break. Urea, a waste product the body excretes in urine, neutralizes nitrogen oxide. The auto giant's AdBlue system, already used in European trucks and featured in a prototype version of the Mercedes GL-320, sprays a fine mist of odorless urea on diesel exhausts.

That puts DaimlerChrysler in the driver's seat of the U.S. diesel car market, which J.D. Power predicts will quadruple by 2015 - especially since tough new smog standards kick in next year.

It eventually would have to build a supply network for urea, which drivers need to top off every 10,000 miles. Too bad they can't simply add their own.  Top of page

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Most stock quote data provided by BATS. Market indices are shown in real time, except for the DJIA, which is delayed by two minutes. All times are ET. Disclaimer.

Morningstar: © 2014 Morningstar, Inc. All Rights Reserved.

Factset: FactSet Research Systems Inc. 2014. All rights reserved.

Chicago Mercantile Association: Certain market data is the property of Chicago Mercantile Exchange Inc. and its licensors. All rights reserved.

Dow Jones: The Dow Jones branded indices are proprietary to and are calculated, distributed and marketed by DJI Opco, a subsidiary of S&P Dow Jones Indices LLC and have been licensed for use to S&P Opco, LLC and CNN. Standard & Poor's and S&P are registered trademarks of Standard & Poor’s Financial Services LLC and Dow Jones is a registered trademark of Dow Jones Trademark Holdings LLC. All content of the Dow Jones branded indices © S&P Dow Jones Indices LLC 2014 and/or its affiliates.