BUSINESS 2.0:

Diesel Cleans Up

By Benjamin Tice Smith, Business 2.0 Magazine

(Business 2.0 Magazine) -- With gas prices still high, it's a great time to sell drivers on the only widely available alternative. Diesel cars are 20 to 30 percent more fuel-efficient than regular autos. Trouble is, they spew much more nitrogen oxide, the main cause of smog.

But now DaimlerChrysler (Charts) has found a chemical to clean up diesel's act - and it's as near as your next bathroom break. Urea, a waste product the body excretes in urine, neutralizes nitrogen oxide. The auto giant's AdBlue system, already used in European trucks and featured in a prototype version of the Mercedes GL-320, sprays a fine mist of odorless urea on diesel exhausts.

That puts DaimlerChrysler in the driver's seat of the U.S. diesel car market, which J.D. Power predicts will quadruple by 2015 - especially since tough new smog standards kick in next year.

It eventually would have to build a supply network for urea, which drivers need to top off every 10,000 miles. Too bad they can't simply add their own.  Top of page

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Market indexes are shown in real time, except for the DJIA, which is delayed by two minutes. All times are ET. Disclaimer Morningstar: © 2014 Morningstar, Inc. All Rights Reserved. Disclaimer The Dow Jones IndexesSM are proprietary to and distributed by Dow Jones & Company, Inc. and have been licensed for use. All content of the Dow Jones IndexesSM © 2014 is proprietary to Dow Jones & Company, Inc. Chicago Mercantile Association. The market data is the property of Chicago Mercantile Exchange Inc. and its licensors. All rights reserved. FactSet Research Systems Inc. 2014. All rights reserved. Most stock quote data provided by BATS.