BUSINESS 2.0:

See It, Snap It, Search It

With object-recognition technology, one day you'll be able to take a picture of a movie poster with your cell phone and instantly get showtimes and trailers for that flick.

By Sidra Durst, Business 2.0 Magazine

(Business 2.0 Magazine) -- Picture this: You're hiking in the woods when a spider gives you a painful bite. Instead of panicking, you snap a photo of the spider with your cell phone and e-mail the image to a poison control website. The site sorts through its image database and sends back a match: The spider is harmless.

That's the kind of service envisioned in the next few years by two companies working on object-recognition software, targeting a market of 83 million American camera-phone users. Santa Monica-based Neven Vision - which was bought by Google (Charts) in August - specializes in face-recognition technology. It developed a mobile mug-book for the LAPD, so cops can snap suspects and make instant matches.

Mobot, based in Lexington, Mass., focuses on recognizing objects and logos. "You're going to see a lot of interesting stuff happen in 2007," says Mobot vice president Kevin Wells. He's partnering with wireless carriers on movie promotions that let you snap a pic of a movie poster and instantly get showtimes and trailers for that flick, right on your phone.

"Typing words on a cell phone is hard," says Julie Ask, a wireless analyst for JupiterResearch. "Anything you can use photos for is much easier." Top of page

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Market indexes are shown in real time, except for the DJIA, which is delayed by two minutes. All times are ET. Disclaimer LIBOR Warning: Neither BBA Enterprises Limited, nor the BBA LIBOR Contributor Banks, nor Reuters, can be held liable for any irregularity or inaccuracy of BBA LIBOR. Disclaimer. Morningstar: © 2014 Morningstar, Inc. All Rights Reserved. Disclaimer The Dow Jones IndexesSM are proprietary to and distributed by Dow Jones & Company, Inc. and have been licensed for use. All content of the Dow Jones IndexesSM © 2014 is proprietary to Dow Jones & Company, Inc. Chicago Mercantile Association. The market data is the property of Chicago Mercantile Exchange Inc. and its licensors. All rights reserved. FactSet Research Systems Inc. 2014. All rights reserved. Most stock quote data provided by BATS.