YouTube Meets the Yellow Pages

Customer-filmed clips power a Yellow Pages for Generation YouTube.

By Susanna Hamner, Business 2.0 Magazine writer-reporter

(Business 2.0 Magazine) -- What if you could flip through a virtual phone book looking for, say, a good dentist--but instead of just ads, you saw user-generated videos of the practitioners doing root canals?

That's the idea behind MojoPages.com, the latest entry in the $4.6 billion local search market. That figure is set to hit $13 billion by 2010, according to the Kelsey Group, fueled by the half of all U.S. businesses that still don't have their own websites.

San Diego-based MojoPages offers a wealth of word-of-mouth features not found on rival sites like Yelp.com. Users rate the value, service, promptness, and quality of each listed business. And then there are the YouTube-like video postings, which "provide insight into local businesses like never before," says MojoPages founder Jon Carder, whose own revealing weekly videos on the life of a startup made the site a hit even before launch.

Carder expects to make about $500,000 during the next 12 months, thanks to enhanced listings where companies can post their own videos, flagged as ads. But will mom-and-pop stores really want to jostle for space with unvarnished user documentaries about them?

Finding the answer could be the next plotline in MojoPages's own video story. Top of page

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Market indexes are shown in real time, except for the DJIA, which is delayed by two minutes. All times are ET. Disclaimer Morningstar: © 2014 Morningstar, Inc. All Rights Reserved. Disclaimer The Dow Jones IndexesSM are proprietary to and distributed by Dow Jones & Company, Inc. and have been licensed for use. All content of the Dow Jones IndexesSM © 2014 is proprietary to Dow Jones & Company, Inc. Chicago Mercantile Association. The market data is the property of Chicago Mercantile Exchange Inc. and its licensors. All rights reserved. FactSet Research Systems Inc. 2014. All rights reserved. Most stock quote data provided by BATS.