YouTube Meets the Yellow Pages

Customer-filmed clips power a Yellow Pages for Generation YouTube.

By Susanna Hamner, Business 2.0 Magazine writer-reporter

(Business 2.0 Magazine) -- What if you could flip through a virtual phone book looking for, say, a good dentist--but instead of just ads, you saw user-generated videos of the practitioners doing root canals?

That's the idea behind MojoPages.com, the latest entry in the $4.6 billion local search market. That figure is set to hit $13 billion by 2010, according to the Kelsey Group, fueled by the half of all U.S. businesses that still don't have their own websites.

San Diego-based MojoPages offers a wealth of word-of-mouth features not found on rival sites like Yelp.com. Users rate the value, service, promptness, and quality of each listed business. And then there are the YouTube-like video postings, which "provide insight into local businesses like never before," says MojoPages founder Jon Carder, whose own revealing weekly videos on the life of a startup made the site a hit even before launch.

Carder expects to make about $500,000 during the next 12 months, thanks to enhanced listings where companies can post their own videos, flagged as ads. But will mom-and-pop stores really want to jostle for space with unvarnished user documentaries about them?

Finding the answer could be the next plotline in MojoPages's own video story. Top of page

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Most stock quote data provided by BATS. Market indices are shown in real time, except for the DJIA, which is delayed by two minutes. All times are ET. Disclaimer.

Morningstar: © 2014 Morningstar, Inc. All Rights Reserved.

Factset: FactSet Research Systems Inc. 2014. All rights reserved.

Chicago Mercantile Association: Certain market data is the property of Chicago Mercantile Exchange Inc. and its licensors. All rights reserved.

Dow Jones: The Dow Jones branded indices are proprietary to and are calculated, distributed and marketed by DJI Opco, a subsidiary of S&P Dow Jones Indices LLC and have been licensed for use to S&P Opco, LLC and CNN. Standard & Poor's and S&P are registered trademarks of Standard & Poor’s Financial Services LLC and Dow Jones is a registered trademark of Dow Jones Trademark Holdings LLC. All content of the Dow Jones branded indices © S&P Dow Jones Indices LLC 2014 and/or its affiliates.