(Business 2.0) – "HERE'S THE VALUE PROPOSITION: 40,000 OF THE SMARTEST, MOST SOCIALLY NETWORKED CONTENT-GENERATING PEOPLE ON THE PLANET, WHOSE TOLERANCE FOR B.S. IS NEGATIVE POINT-FIVE, ALL CHECKING OUT YOUR PRODUCT."

— TOM PRICE, environmental manager for Burning Man 2007, on why companies are eager to show their wares at a festival famously hostile to marketing hype. For more on the business of Burning Man, see page 66.