BUSINESS 2.0:

The 'extreme concierge'

The hours are extreme at Crispin Porter & Bogusky's offices in Boulder, Colo. Thankfully, so are the in-house stores of bikes, skates, and snowboards.

By Sidra Durst, Business 2.0 Magazine

(Business 2.0 Magazine) -- Long workweeks -- up to 120 hours -- are common at the Boulder, Colo., offices of Crispin Porter & Bogusky. So the award-winning ad agency, known for inventive campaigns like Burger King's Subservient Chicken website and Virgin Atlantic's mock flight-safety cards, decided to look for an equally creative way to help employees with their work/life balance.

The solution: hiring 44-year-old adventure junkie Kevin Mullen. Stop by Mullen's 1,440-square-foot "office" and you'll find him tuning up a Harley or replacing the wheels on some inline skates. He also helps organize snowshoe excursions and motorcycle camping trips, takes employees shopping to advise them on major gear purchases, and stocks loaners of snowboards, camping gear, and bikes.

"I view myself as a facilitator of fun," he explains. "I'm here to break down any barriers that would impede anyone from having a good time." Top of page

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Most stock quote data provided by BATS. Market indices are shown in real time, except for the DJIA, which is delayed by two minutes. All times are ET. Disclaimer.

Morningstar: © 2014 Morningstar, Inc. All Rights Reserved.

Factset: FactSet Research Systems Inc. 2014. All rights reserved.

Chicago Mercantile Association: Certain market data is the property of Chicago Mercantile Exchange Inc. and its licensors. All rights reserved.

Dow Jones: The Dow Jones branded indices are proprietary to and are calculated, distributed and marketed by DJI Opco, a subsidiary of S&P Dow Jones Indices LLC and have been licensed for use to S&P Opco, LLC and CNN. Standard & Poor's and S&P are registered trademarks of Standard & Poor’s Financial Services LLC and Dow Jones is a registered trademark of Dow Jones Trademark Holdings LLC. All content of the Dow Jones branded indices © S&P Dow Jones Indices LLC 2014 and/or its affiliates.