BUSINESS 2.0:

The 'extreme concierge'

The hours are extreme at Crispin Porter & Bogusky's offices in Boulder, Colo. Thankfully, so are the in-house stores of bikes, skates, and snowboards.

By Sidra Durst, Business 2.0 Magazine

(Business 2.0 Magazine) -- Long workweeks -- up to 120 hours -- are common at the Boulder, Colo., offices of Crispin Porter & Bogusky. So the award-winning ad agency, known for inventive campaigns like Burger King's Subservient Chicken website and Virgin Atlantic's mock flight-safety cards, decided to look for an equally creative way to help employees with their work/life balance.

The solution: hiring 44-year-old adventure junkie Kevin Mullen. Stop by Mullen's 1,440-square-foot "office" and you'll find him tuning up a Harley or replacing the wheels on some inline skates. He also helps organize snowshoe excursions and motorcycle camping trips, takes employees shopping to advise them on major gear purchases, and stocks loaners of snowboards, camping gear, and bikes.

"I view myself as a facilitator of fun," he explains. "I'm here to break down any barriers that would impede anyone from having a good time." Top of page

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Market indexes are shown in real time, except for the DJIA, which is delayed by two minutes. All times are ET. Disclaimer LIBOR Warning: Neither BBA Enterprises Limited, nor the BBA LIBOR Contributor Banks, nor Reuters, can be held liable for any irregularity or inaccuracy of BBA LIBOR. Disclaimer. Morningstar: © 2014 Morningstar, Inc. All Rights Reserved. Disclaimer The Dow Jones IndexesSM are proprietary to and distributed by Dow Jones & Company, Inc. and have been licensed for use. All content of the Dow Jones IndexesSM © 2014 is proprietary to Dow Jones & Company, Inc. Chicago Mercantile Association. The market data is the property of Chicago Mercantile Exchange Inc. and its licensors. All rights reserved. FactSet Research Systems Inc. 2014. All rights reserved. Most stock quote data provided by BATS.