Computers

The touchscreen coffee table.

By Erica Rodefer, Business 2.0 Magazine

(Business 2.0 Magazine ) -- What if you could embed newspapers - and their ads - right into the tables where people sip their lattes? That's the idea behind TableTouch, a San Francisco startup that sells a coffee table with a built-in, Wi-Fi-enabled touchscreen and software that lets you browse the latest news stories with your fingers.

The company teamed up with the San Francisco Chronicle for content and is testing the $4,500 tables in Tully's coffee shops in the Bay Area. With built-in Bluetooth, the tables can even send audio to your headset. "You could have the table read the news to you with your eyes closed," says TableTouch founder and CTO John Calder. He aims to put 1,000 tables in coffee shops, airports, and bars in the next year, and says his five-year-old company is looking at $10 million a year in revenue. That puts him toe-to-toe with Microsoft, which will launch its own touchscreen coffee table, the much-hyped Surface, later this year. But the market is growing so fast, says iSuppli senior analyst Jennifer Colegrove, that "there's room for lots of new companies."  Top of page

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Most stock quote data provided by BATS. Market indices are shown in real time, except for the DJIA, which is delayed by two minutes. All times are ET. Disclaimer.

Morningstar: © 2014 Morningstar, Inc. All Rights Reserved.

Factset: FactSet Research Systems Inc. 2014. All rights reserved.

Chicago Mercantile Association: Certain market data is the property of Chicago Mercantile Exchange Inc. and its licensors. All rights reserved.

Dow Jones: The Dow Jones branded indices are proprietary to and are calculated, distributed and marketed by DJI Opco, a subsidiary of S&P Dow Jones Indices LLC and have been licensed for use to S&P Opco, LLC and CNN. Standard & Poor's and S&P are registered trademarks of Standard & Poor’s Financial Services LLC and Dow Jones is a registered trademark of Dow Jones Trademark Holdings LLC. All content of the Dow Jones branded indices © S&P Dow Jones Indices LLC 2014 and/or its affiliates.