(FORTUNE Magazine) – The Swiss watch industry ticked back to life with Swatch, a popular, inexpensive plastic watch sold by Swatch Watch U.S.A., a subsidiary of Switzerland's ETA (FORTUNE, August 20, 1984). Now the company is opening 300 Swatch shops in U.S. department stores to sell Swatch-brand items such as sweatshirts, sunglasses, and funwear -- funky shirts, pants, and hats -- in addition to watches. Retail sales from Swatch products are expected to top $140 million in 1985, vs. $32 million last year.