NOW HEAR THIS
By EDITOR Joel Dreyfuss REPORTER Michael Rogers

(FORTUNE Magazine) – ''Export restraints are like opium addiction.'' -EIJI TOYODA, 71, chairman of Toyota Motor Corp. ''It's getting a little mushy underfoot.'' -EDWARD MEYER, 60, chairman of Grey Advertising, on the soft outlook for consumer goods advertising in the second half of the year. ''It's just understood that you're just a little taller if your boots are Harley-Davidson's.'' -JOHN HEIMAN, 40, manager of trade market licensing, on why the motorcycle company has been successful in licensing its name for everything from wine coolers to footwear.