(FORTUNE Magazine) – ''These young people who come into posses- sion of this money . . . oftentimes are the most spoiled brats on God's green earth. The less we encourage that (kind of thing), the better off they are.'' -RUSSELL B. LONG, 67, Senator from Louisiana, justifying a Senate Finance Committee plan to end tax breaks on parental gifts to children. ''I put down a lot of 25-cent bets on how Coke had shot themselves in the foot last year. I'm starting to collect.'' -MARK S. ALBION, 35, professor of marketing at the Harvard Business School, after McDonald's, Hardee's, and other restaurant chains Sswitched from new Coke to Coca-Cola Classic. ''When we mature, sports probably won't be that important. In the long run, what Ari does is more important than football.'' -AMY NASAW, 16, student at North Shore Country Day School in Winnetka, Illinois, on classmate Ari Kogut, a non-athlete whose shrewd investments have quadrupled the school's prom fund.