(FORTUNE Magazine) – BeautiControl Cosmetics Inc. BeautiControl Cosmetics has been putting a happy face on investors as well as ! customers. Since it was first offered at $16 a share in March, the company's stock has risen as high as $27.50. It recently traded at $21. At first blush the Carrollton, Texas, company looks like a smaller version of direct marketers Mary Kay Cosmetics and Avon Products. But BeautiControl's saleswomen have a special gimmick: They offer a free analysis of a customer's skin, eye, and hair colors. Other color analysts usually charge for the service. After telling the customer which colors are most becoming, the saleswoman pitches complementary shades of lipstick, mascara, and eyeliner. The company is also experimenting with a limited line of color-coordinated clothing. Since it initiated its color analysis program, sales have jumped from $1.9 million in 1983 to $16.1 million in the last fiscal year. In the first half of the current fiscal year, revenues rose 66%, to $10.9 million, while profits more than doubled to $1.5 million. Leisure Concepts Inc. This New York City outfit specializes in funny business. Leisure Concepts does nothing but license the names and images of fictional and real characters -- the Lone Ranger and Farrah Fawcett, for example -- and copyrighted properties like ThunderCats, the top-ranked TV cartoon program. Toymakers, clothing manufacturers, and media companies are Leisure Concepts' main customers. While the company earned only $223,000 on revenues of $1.8 million last year, Edward Antoian, a portfolio manager at Delaware Management Co., thinks it is poised for explosive growth. It has several licensing agreements with Lorimar-Telepictures, which will soon introduce two new cartoon features and a TV program that takes off where the movie E.T. left off. Antoian predicts earnings will more than triple this year to 50 cents a share and almost triple again in 1987. Leisure Concepts' stock recently sold for $14 a share. Adobe Systems Inc. Three-year-old Adobe Systems made almost $500,000 on revenues of $4.6 million last year on one product: a proprietary software program that tells sophisticated laser printers how to combine computer-generated text and graphics on a single page. Texas Instruments and Digital Equipment will license Adobe's PostScript for their printers; Apple Computer already uses it in its phenomenally successful LaserWriter. The big question is whether IBM will adopt PostScript for its new products. Adobe plans to go public in August at $10 to $11 a share. But investment adviser Norman G. Fosback, editor of the monthly New Issues, thinks the company and its underwriters will end up raising that price. Sweet Victory Inc. ''People want to enjoy the indulgences of good food without paying the price of a padded waistline,'' says Tim Metzger, executive vice president of Sweet Victory, a New York City company that sells reduced-calorie ice cream, cookies, and candy. It owns and operates retail stores, issues franchises for other stores, and distributes its ice cream to supermarkets. So far the company has outlets in some 1,000 stores and supermarkets in the New York area. It plans to enter both the Boston and Philadelphia markets in September and has signed agreements for distribution in Colorado. Sweet Victory lost $451,000 on revenues of $147,500 in the first quarter of 1986. Since its $5- a-share initial offering in October, Sweet Victory stock rose to a toothsome $11.375 in April before retreating recently to $7.50.