(FORTUNE Magazine) – HENRY A. LAMBERT, 51, entrepreneur, on how he started the Pasta & Cheese chain, which he just sold to Carnation for $56.3 million: ''I hired an out-of-work Italian mime and a Phi Beta Kappa from Tufts who had an Italian last name.'' JOHN CRANOR, 40, president of Pepsi-Cola's food service division, on why PepsiCo sued Coca-Cola for inducing the Wendy's fast-food chain to serve Coke and drop Pepsi: ''The cola wars have always been defined by good clean competition. But willfully tampering with a contract and pirating employees to gain confidential information are practices that we simply cannot tolerate.'' DAVID M. CULVER, 62, C.E.O. of Alcan Aluminium Ltd., on why Alcan's aluminum mill venture with Atlantic Richfield isn't working:

''It's very hard to run one huge, sophisticated piece of equipment with two owners operating through a third management under restrictions from the Justice Department as to who can say what to whom.''