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An off-road Lamborghini
(FORTUNE Magazine) – If you like driving on mountain roads or across deserts, but you just can't bear to be seen in something as common as a $25,000 Jeep Grand Wagoneer or even a $35,000 Range Rover, the Lamborghini LM002 is for you. In late April, as the Lamborghini company was sold to Chrysler for about $25 million, this tanklike vehicle went on sale in New Jersey for $120,000. The masses have bought four-wheel-drive recreational vehicles in record numbers recently. But the LM002 is on a different plane. The car is equipped with the same 12-cylinder engine that is found in the Countach, Lamborghini's top-of-the-line speedster. It cruises at more than 100 miles an hour and can go from zero to 60 mph in a respectable 8.5 seconds. While the interior features hand-stitched leather and walnut paneling, the outside looks like an armored car without the gun turret. In fact, the car was initially designed in 1982 as a border patrol vehicle for Saudi Arabia. But Lamborghini scrapped the idea when it decided it did not want to get into the defense business, and ! introduced the LM002 as a passenger vehicle in Europe and the Middle East last September. Lamborghini has sold about 40 LM002s to such car buffs as the king of Morocco and the sultan of Oman. What's the projected market in the U.S. this year? Adam Stern, general manager of the dealership offering the model, says it's about five. |
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