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Computer campaigns
(FORTUNE Magazine) – If computers could vote, Michael Dukakis would probably be the next President. The setup in his Boston campaign headquarters is worthy of the Commander-in- Chief: a Digital Equipment VAX-11/750 super-minicomputer, a DEC microcomputer, and about 35 PCs. The hardware has helped the Massachusetts governor amass $17.8 million in what is, so far, the most financially successful Democratic primary campaign in the history of presidential politics. The capacious VAX stores information about 136,000 donors and other supporters. The software for identifying Greek- Americans, Dukakis's biggest base of support, was devised in 1983 by Dukakis's mother, Euterpe, now 84. She used a red marker to check off Greek surnames from a list of more than 30,000 voters. Those names are now specially coded in the computer's database. Until Dukakis moved in with high-tech hustle, the Republicans led the computer race. The Brady Group, one of the largest among eight or so software companies that serve the political campaign market, sold its Hannibal program only to Republicans. Hannibal gets the elephants over the electioneering alps by storing voter information, tracking spending, and producing financial . documents. But in March, Brady merged with LSW Inc., another computer services firm, and founder John Brady, 31, has, in a nonpartisan spirit, come up with a Democratic version of Hannibal. He calls it Landslide. |
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