(FORTUNE Magazine) – We keep an eye out for such locutions, yet had not previously tripped over the word ''speciesism.'' But there it was a few weeks ago in the New Republic, whose correspondent was reporting on efforts at the Yale Divinity School to overcome ''prejudice toward nonhuman life forms.'' Judging from this quite high pile of news clips messing up our desk, anti- speciesism is on a roll. A court in West Germany has ruled that fish feel pain, so fishing for sport is cruel and illegal. The chairman of Harcourt Brace Jovanovich is being assailed because the company's amusement-park subsidiary has been ''putting too much pressure on the whales,'' stated in the New York Times account to be sensitive creatures who get ulcers when upset. Trans-Species Unlimited picketed the last annual meeting of the American Psychological Association because some of those fellows actually do experiments on animals. Anti-speciesism figures to go places because it fills an awkward void. We may finally -- dare one say it? -- be approaching the outer limits of ''isms'' based on intolerance toward members of the human species. Folks yearning to demonstrate their broad-mindedness, not to mention equal-opportunity bureaucrats looking for growth possibilities, need new directions. It is time to move on. Coming next, one senses: ''genusism.''