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FORTUNE magazine contents page AUGUST 1, 1988 VOL. 118 NO. 3
(FORTUNE Magazine) – COMPETITION/ COVER STORY 42 TREMORS FROM THE COMPUTER QUAKE At age 40 the computer industry is undergoing a mid- life crisis brought on by two developments: the accelerating power of desktop microcomputers and customers' insistence that manufacturers figure out how to make their systems work together. The results will stand the $150-billion- a- year information- processing business on its ear. by Stuart Gannes 60 SCULLEY SOUNDS OFF ON APPLE AND THE INDUSTRY CORPORATE PERFORMANCE 63 BACK TO THE FUTURE AT SATURN Saturn' s clean- sheet approach to building small cars has scaled back the technology in favor of people- intensive Japanese methods. The project may not pay off for GM even if Saturn goes off the charts. by Alex Taylor III MONEY & MARKETS 74 WHY MARC RICH IS RICHER THAN EVER The U. S. is offering a six- figure bounty for the capture of the fugitive commodities trader. Since fleeing to Switzerland five years ago, Rich has emerged as the world' s largest metals trader. He flaunts his lavish lifestyle. by Shawn Tully THE WORLD 84 VIETNAM REVISITED: TURN TO THE RIGHT? Thirteen years after the fall of Saigon, General Secretary Nguyen Van Linh is eager for the Yanks -- and others -- to come back as business partners. But what would the U. S. be getting into this time? by Colin Leinster TECHNOLOGY 105 TAKING FEAR OUT OF NUCLEAR POWER Concern about the earth' s rising temperature could turn a technological pariah into a savior. By coincidence, companies that build reactors are readying new models that offer greater margins of safety. by Edmund Faltermayer 114 THE OTHER WORRY: ATOMIC WASTE by Alicia Hills Moore EXECUTIVE LIFE 123 SHOULD YOU WORK FOR A FOREIGNER? More Americans do these days because foreign companies are flush with cash and have a ravenous appetite for a slice of the U. S. Veterans offer a few tips: Check out the company' s intentions before signing on. Learn the language. And keep mum about your salary. by Faye Rice THE ECONOMY 137 WAITING FOR RAIN It hasn' t rained in Shabbona, Illinois, since May 23. A native goes back to the family farm to find crops struggling to survive on some of the nation' s richest soil and farmers driven almost to distraction. by Penny Ward Moser 140 GOOD NEWS FOR BRAZIL, BAD NEWS AT THE SUPERMARKET by Vivian Brownstein INTERNATIONAL 500 (page 257) D1 THE WORLD' S BIGGEST INDUSTRIAL CORPORATIONS Fortune' s compilation of the world' s top 50 companies. D7 THE INTERNATIONAL 500 The Fortune directory of the largest industrials outside the U. S. D35 INDEX D41 THE BIGGEST BANKS D48 THE WORLD ECONOMY IN 36 CHARTS DEPARTMENTS 4 EDITOR' S DESK 6 INDEX 8 NEWS/ TRENDS Clubs discover the joy of two sexes, revolt of the bondholders, and more. 25 FORTUNE FORECAST Rising factory productivity is giving the expansion room to run. by Maureen F. Allyn 29 PERSONAL INVESTING Happy times are coming for the companies that build factories. by Andrew Evan Serwer | Also: Foreign stocks, oil profits, and Portfolio Talk with Phoenix Fund' s Robert Martorelli. 72 COMPANIES TO WATCH 217 FORTUNE PEOPLE Leon Sullivan leaves the pulpit, Boone Pickens has trouble in school, and more. by Terence P. Pare 220 ON THE RISE 223 OTHER VOICES Overeager lenders make for striking parallels between the Texas real estate boom and bust and the current boom in corporate restructurings and buyouts. by Frederick E. ''Shad'' Rowe Jr. 229 OFFICE HOURS What do you do when you hit the high golden plateau? by Walter Kiechel III 241 LETTERS TO FORTUNE 251 KEEPING UP by Daniel Seligman |
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