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HOT AIR RISING?
By Julia Lieblich

(FORTUNE Magazine) – Soon Donald and Ivana may be requesting the pleasure of your company for a cruise. Not on the yacht, darling, but on a new blimp: Trump is negotiating to have one tailor-made to his exacting specifications. First, of course, it must be the world's biggest gasbag, twice as large as Goodyear's. Other requirements: a gold-plated interior for the gondola, leather seats, and a gourmet kitchen. After all, it is the Trump blimp. And in case anybody on the ground misses the point, the owner's name will twinkle via 17,000 colored lights. Trump is talking to Airship International about producing the 408-foot creation, the company says. The aircraft's main job: promoting the Trump organization, but it would also stand ready to do its civic duty. According to a spokesman, Trump would be happy to lend it to the U.S. Coast Guard and U.S. Customs. Neither Trump nor the company will discuss how much the blimp will set him back, but it could run to $20 million.