(FORTUNE Magazine) – Minorities will have to understand that the world revolves around the golden rule: Those who have the gold, rule. The government, which should do more to help minorities set up businesses, will be plagued by huge deficits and will cut the budget wherever it can. I don't expect any resources to be available to minority entrepreneurs. So they will have to fight a little harder in three basic areas: in obtaining finance, in creating and taking advantage of opportunities, and in gaining access to education and business experience. Minorities must learn that business is an important part of their society. They will have to get youngsters involved, by starting business clubs in junior high schools and by showing them that role models exist beyond basketball. We are now gaining entree to corporations. But a glass ceiling limits minority access to the top jobs. On the positive side, frustrated minorities spin off the corporate track and form their own companies. Thus, I think you'll see more minority entrepreneurs in the 1990s. But there won't be any overnight miracles. My advice to these entrepreneurs: One, gain business exposure wherever you can. Two, move beyond the minority market. Sell a good that can be consumed by or sold to 100% of the population, not just 10%. Instead of being the grocer or car salesman in a black neighborhood, sell a bottle of Coke to everybody. Third, remember, it's always going to be harder if you're a minority. By definition you're not in the majority. You can't worry about it, though. You have to ask: ''What can I do for myself?'' Then go out and do it. That's what my father told me, and that's what I tell my kids. A positive attitude is critical. This is a prejudiced society. It's not going to go away. But you can still succeed.