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TUDOR HOMES FOR JAPAN
(FORTUNE Magazine) – Having trouble selling to the Japanese? Think Tudor. Beazer Homes, Britain's third-largest housebuilder, has struck a deal to help construct ''authentic'' British villages in the heart of Nippon. Beazer plans to begin exporting kits for Tudor-style homes -- you know, they have those dark heavy beams that show outside and whitewashed exterior walls -- later this year. Beazer will sell the four- to five-bedroom homes to Japan's Kureha Construction, which will assemble them and lay them out to resemble a typical English village. The first community will be built on land | about two hours northeast of Tokyo. Kureha hopes to include pubs, ye olde village shoppes, and even English street names, assuming planning permission is granted, as seems likely. ''Most Japanesehave their Sony TV, their Panasonic video, and their Toyota,'' says Steve Lidgate, Beazer's deputy managing director. ''What is better to show they've arrived than a Tudor house?'' Adds Yasuhiko Masuoka, president of Beazer Japan, a subsidiary: ''The Japanese are starting to want gorgeous, expensive-looking homes. European-style ones, especially British, have that quality.'' Price for each house: $300,000, which includes a tiny (one-tenth of an acre) plot of land. And yes, the pubs will offer their customers sake and dried squid along with beer and bangers. |
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