(FORTUNE Magazine) – GARDEN GROVE, CALIFORNIA -- For four decades, the mischievous image has bared itself to sunscreen buyers on billboards nationwide: an adorable little girl, her tan line and backside revealed to the world by a cocker spaniel tugging at her bikini bottom. But now it's the 1990s . . . A two-year-old boy from Garden Grove was picked . . . as the Little Mister Coppertone . . . Dalton Orband will begin pitching sunscreen for Coppertone beginning in the summer of 1994 . . . The new Little Miss Coppertone . . . ((is)) Alexis Burgee, 4 . . . ''Good sun care is just as important for little boys as it is for little girls,'' said ((a)) Coppertone spokeswoman . . . But women's groups . . . said the selection of a male and a female model will do nothing to correct damaging stereotypes. ''The idea that this is eradication of sexism . . . is absurd,'' said Lisa McClanahan, co-coordinator of the Bayview chapter of the National Organization for Women. ''Images like this hurt and degrade women and children by objectifying them.'' -- From a news report in the Los Angeles Times.