(FORTUNE Magazine) – Chiat/Day Venice, Calif.: $620 million Energizer, Nissan, Nynex ''The industry's in turmoil,'' says President Bob Kuperman. So is Chiat/Day. American Express and Reebok walked since Chiat/Day can't seem to deliver more than clever ads.

BBDO Worldwide New York: $5.1 billion Pepsi, GE, Du Pont, Chrysler King of creativity -- important in this ad-zapping era. Apple PowerBook campaign won Grand Effie for sales effectiveness. Top-rated in research. Powerful media buyer.

DDB Needham New York: $4.6 billion Anheuser-Busch, Michelin Wins loads of awards internationally, despite talent drain and bad morale at home. CEO Keith Reinhard kept GTE and Volkswagen from fleeing by splitting top people into stand-alone companies.

Lintas: Worldwide New York: $4.4 billion Unilever, Maybelline, J&J The once rock-solid agency has lost IBM, Diet Coke, and MasterCard. Lintas's creative output looks flat. CEO Tony Miller is busy firing and reengineering.

Ogilvy & Mather New York: $5.0 billion Hershey, L.A. Gear, Jaguar Acquirer WPP squeezes O&M. Top talent in New York won back Amex and Maxwell House. But new CEO Charlotte Beers has lost Sears apparel, Hardee's, Shoney's, and EDS.

Ammirati & Puris New York: $325 million MasterCard, RCA, Aetna Classy inventor of intelligent ads. Terrific research group gets unusually involved in admaking. Creative star Helayne Spivack's return from Y&R is a coup.

McCann-Erickson New York: $6.4 billion Nestle, GM, Exxon, L'Oreal Industry folk call it the ''factory'' for its predictable, often look-alike, ads. Coke loss kills morale, though the account is only 5% of billings. Reach is unequaled in 86 countries.

Messner Vetere New York: $500 million MCI, Volvo, Nasdaq, Club Med Model of the modern agency: lean and fast. Merged with Della Femina/McNamee. Says client Michael Weinstein of A&W Brands: ''You get Messner's strong strategic thinking with Della Femina's irreverent style.''

Young & Rubicam New York: $5.0 billion AT&T, Ford, Kodak, KFC Y&R still pushes ''whole egg'' melange of marketing services. The problem is dull ads. Creative and media heavyweights are leaving the New York office.

Hal Riney & Partners San Francisco: $350 million John Deere, Alamo, Fuji Extraordinary image crafter for GM's Saturn. Prospective clients want attention of founder Hal, who hunts and fishes in Honduras. New president Tony Houghton left in October.

FCB-Publicis Chicago: $6.2 billion Levi's, Taco Bell, Novell This loose confederation of shops has a fuzzy brand image. Hot San Francisco office does the ads listed above. Stodgier New York and Chicago serve RJR, Kraft, and Coors.

Leo Burnett Chicago: $4.3 billion Kellogg, Sony, Marlboro Racing ahead with its recent Reebok win. Privately owned Burnett serves clients better than any other agency. One-stop shopping works here because Burnetters get trained in many disciplines.