(FORTUNE Magazine) – MANAGING/COVER STORIES 42 THE NEW POST-HEROIC LEADERSHIP Call it whatever you like -- servant leadership, distributed leadership. But don't dismiss it. It's real, it's radical, and it's challenging the very definition of corporate leadership for the 21st century. by John Huey

54 THE LEADERSHIP INDUSTRY Yes, even the new varieties can be taught, and at least 600 outfits want to sell you their approach. Offerings range from a $29 book to a $65,000 speech. by John Huey

MANAGING 60 THE NEW GOLDEN RULE OF BUSINESS It's ''Love thy supplier.'' When innovative companies turn a formerly adversarial customer-supplier relationship into a cooperative one, everyone benefits -- by trimming costs, improving quality, and boosting speed. by Myron Magnet

LOOKING AHEAD 66 WHY WE WILL LIVE LONGER . . .AND WHAT IT WILL MEAN The one-two punch of healthier habits and biomedical breakthroughs could push life expectancy past 90. A host of consequences adhere to that extraordinary prospect, and many of them are already beginning to be felt. Get ready for a brave new world. by Richard I. Kirkland Jr.

74 HOW YOU CAN LIVE WELL AND LONG The real way to beat the odds is by extending your health span, not just your life span. Here's how.

MONEY & MARKETS 81 GE MONKEYS WITH ITS MONEY MACHINE General Electric's mighty financial services arm spins cash. Now Chairman Jack Welch wants to pull some of that golden pile out of the control of GE Capital and invest it elsewhere. But can he match those staggering returns? by Terence P. Pare

TECHNOLOGY TO WATCH 89 UNMASKING CERVICAL CANCER Too often, a Pap smear puts a woman's life at risk by failing to detect the disease. Now there's a better way to read the slides. by Carrie Gottlieb

CORPORATE PERFORMANCE 90 HOW COMPAQ KEEPS THE MAGIC GOING CEO Eckhard Pfeiffer's goal is to become the No. 1 personal computer maker by 1996. That means his reinvented company must overtake Apple and IBM. by Stephanie Losee

95 FLOORED? YOU CAN COME BACK Two years ago Armstrong World Industries, the leading U.S. maker of vinyl flooring, was on the mat. Now it has Wall Street agape. by Ronald Henkoff

96 HOW TO MINE HUMAN RESOURCES The efficiencies that resulted when engineering giant Fluor reengineered its mining division have helped boost profits 400%. by Nancy J. Perry

99 COMPANIES TO WATCH Skill in bringing advanced designs to market has brought a new glow to sales at Juno Lighting, which concentrates on track and recessed fixtures for homes and businesses. by John Labate

Also: Alamo Group and Simmons Outdoor.

INFORMATION TECHNOLOGY 100 HOW PCs WILL TAKE OVER YOUR HOME Great software, low prices, and simpler machines have consumers flocking to buy computers they can use at home. Will the PC eventually conquer the TV? by David Kirkpatrick

102 HOT SOFTWARE TO TAKE HOME What makes a computer exciting, magical, and even addictive is what you run on it. FORTUNE presents a selection of compelling software.

DEPARTMENTS 1 EDITOR'S DESK 6 INDEX 10 NEWS/TRENDS U.S. automakers go flat out, unintended consequences of the State of the Union speech, more Russian roulette, the data slalom, and more.

19 FORTUNE FORECAST Boisterous consumers, spending a lot and saving little, will soon settle down. by Joseph Spiers

Economic Intelligence: Slacker myths about Generation X, health care fears don't stop job hoppers, and new ways to track unemployment.

27 PERSONAL INVESTING Stocks that will lead the rally in small-capitalization companies. by Susan E. Kuhn

Also: Earnings are in (with some surprises), a first-class payoff from Third World debt, and Portfolio Talk with David Klaskin of Oak Ridge Investments.

36 LETTERS TO FORTUNE

107 PRODUCTS TO WATCH

108 BOOKS & IDEAS Why that hot Crichton best-seller is a really dumb book. Plus other weirdness, like -- gasp! -- how to have fun with economics.

110 KEEPING UP by Daniel Seligman

112 ENTREPRENEURS His business didn't excite him, so Tony Conza diversified -- and failed. A competitor's success helped him get back on track. by Louis S. Richman

COVER: In the 21st century, corporate leaders are going to have to resemble not so much captains of ships as candidates running for office. Illustration by Ronald Searle.

, ABOVE: At the Pecos River Learning Centers in Santa Fe, participants surmount a 40-foot tower while tethered together. The point: learning to lead through teamwork. Photograph by Jay Dickman.

FORTUNE (ISSN 0015-8259). Published biweekly, with three issues in October, by Time Inc. Principal office: Time & Life Building, Rockefeller Center, New York, NY 10020-1393. Reginald K. Brack Jr., Chairman; Don Logan, President; Joseph A. Ripp, Treasurer; Harry M. Johnston, Secretary. Subscriptions: U.S., possessions: one year (27 issues) $52.95; Canada: one year (27 issues) $53.73. Second-class postage paid at New York, NY, and at additional mailing offices. Authorized as second-class mail by the Post Office Dept., Ottawa, Canada, and for payment of postage in cash. Member, Audit Bureau of Circulations. POSTMASTER: Send address changes to FORTUNE, P.O. Box 30604, Tampa, Fla. 33630-0604. Customer inquiries: FORTUNE, P.O. Box 60001, Tampa, Fla. 33660-0001. Phone: 1-800-621-8000. ) (c) 1993. Time Inc. All rights reserved. FORTUNE is a registered mark of Time Inc. For subscription queries, call Customer Service at 1-800-621-8000. Time Inc. GST R122781974.