(FORTUNE Magazine) – Welcome to Baltimore, the most normal city in the U.S., at least according to a study published in the July issue of American Demographics magazine. Researchers found that Baltimore's population most closely matches the nation's "psychographic profile." They relied on a marketing taxonomy that divides the populace into eight categories, from tabloid-reading, coupon- clipping Strugglers to wealthy, high-living Actualizers. Actualizers make up the smallest group, with 8%, and Believers, who have little education and are often retired, the biggest, at 17%. Curiously, the city's residents are currently the least often surveyed of any in the country. "This could be a wake-up call," says Naomi Henderson, head of RIVA Market Research in nearby Bethesda, Maryland.