FORTUNE Magazine contents page AUGUST 8, 1994 VOL. 130, NO. 3
By

(FORTUNE Magazine) – MANAGING/COVER STORY 42 LESSONS FROM AMERICA'S FASTEST-GROWING COMPANIES These burgeoning businesses are helping establish a new economic order by taking advantage of the only constant in business: change. They're fashioning model organizations, finding new ways to grow and to motivate employees, and discovering how to gain strength from failure and how to increase creativity. Read and learn! by Andrew E. Serwer

44 THE TOP 100 GROWTH COMPANIES

48 AN EXPANDING UNIVERSE Today's Sun King of entrepreneurialism may be H. Wayne Huizenga, CEO of Blockbuster Entertainment.

MANAGING 64 WHAT'S KILLING THE BUSINESS SCHOOL DEANS OF AMERICA? % Tighter budgets, unruly faculty, weakening demand for MBAsall are contributing to shorter tenures for B-school chiefs. by Brian OReilly

SELLING/CASE STUDY 70 PEPSI OPENS A SECOND FRONT After years of floundering overseas, Pepsi is at it again, brazenly attacking Coke's foreign fortresses. Good luck. by Patricia Sellers

75 UPSTART COTT CHALLENGES THE COLA KINGS

76 ENRICO RESURFACES AT PEPSI

MANAGING 78 HOW TO MAKE DIVERSITY PAY While many companies dawdle, smart ones are betting a diversified work force will prove vital in the 21st century. by Faye Rice

INFORMATION TECHNOLOGY 90 YOUR NEXT PC COULD BE MADE IN TAIWAN After suffering some knocks, Taiwanese companies have become key links in computerdoms world value chain. by Louis Kraar

EXECUTIVE LIFE 98 THE ORDEAL OF INFERTILITY The inability to have a child can turn a couple's emotions and finances upside down. But high-tech baby making offers hope. by Susan Caminiti

102 THE BEST HOPE FOR INFERTILE MEN

DEPARTMENTS 1 EDITOR'S DESK 8 INDEX 12 NEWS/TRENDS Employees are fighting back, a powerboat boom, alliances and dalliances on the infobahn, the most normal city in America (it's Baltimore), and more.

21 FORTUNE FORECAST The coasts feel the recovery even as the overall economy slows. by Joseph Spiers

29 PERSONAL INVESTING It's time to look again at high-quality bond fundsplus tips on how to tell when a bond fund is in danger of blowing up. by Shelley Neumeier

Also: Profiting from platinum, and Portfolio Talk with growth stock manager Louis Acevedo of Galleon Capital Management.

39 LETTERS TO FORTUNE

105 PRODUCTS TO WATCH Software that helps you pick business sites, jockstraps for the 21st century, an FM radio you can stick in your ear, and more. by Wilton Woods

107 BOOKS & IDEAS A festival of breakaway summer reading that includes war stories, a mystery, a cyberspace guide, and a new beast from the shallows of Peter Benchley's mind. by Gil Schwartz

111 HOW'S BUSINESS? There's no business like show business: Having scored great successes in two industries, H. Wayne Huizenga anticipates a bright future in big sports and little games. by Marshall Loeb

COVER: Whether in state-of-the-art software, second-hand skis, or cooked chickens, America's high-growth companies keep devising nifty ways to provide goods and services the world can't resist. Illustration by Anthony Russo.

ABOVE: The men of Boston Chicken (from left), Saad Nadhir, Jeffry Shearer, and Scott Beck, think of themselves as free-range facilitators, not heavies from headquarters. Photo by Edward Gajdel.

FORTUNE (ISSN 0015-8259). Published biweekly, with three issues in October, by Time Inc. Principal office: Time & Life Building, Rockefeller Center, New York, NY 10020-1393. Reginald K. Brack Jr., Chairman; Don Logan, President; Joseph A. Ripp, Treasurer; Harry M. Johnston, Secretary. Subscriptions: U.S., possessions: one year (27 issues) $52.95; Canada: one year (27 issues) $53.73. Second-class postage paid at New York, NY, and at additional mailing offices. Authorized as second-class mail by the Post Office Dept., Ottawa, Canada, and for payment of postage in cash. Member, Audit Bureau of Circulations. POSTMASTER: Send address changes to FORTUNE, P.O. Box 30604, Tampa, Fla. 33630-0604. Customer inquiries: FORTUNE, P.O. Box 60001, Tampa, Fla. 33660-0001. Phone: 1-800-621-8000. ) (c) 1993. Time Inc. All rights reserved. FORTUNE is a registered mark of Time Inc. For subscription queries, call Customer Service at 1-800-621-8000. Time Inc. GST R122781974.