(FORTUNE Magazine) – With two-thirds of the world's people tuning into the largest Olympic games in history, companies like Coke, IBM, and Visa are paying the heftiest sponsorship fees ever. It's all part of a global marketing blitz that aims to leave viewers with more than gold medals on their minds.

IT TAKES A LOT OF BALLS

Total number of balls for training and competition: 48,500

Water polo [300 balls] Handball [500 balls] Basketball [500 balls] Soccer [750 balls] Volleyball [750 balls] Softball [1,200 balls] Baseball [2,500 balls] Table tennis [3,600 balls] Tennis 38,400 [balls]

DID YOU KNOW...

93,000 pork sandwiches will be served at the Olympic Games.

In the Olympic Village alone, over 1 million meals will be prepared and will include: 400,000 peaches, 31,500 pounds of Vidalia onions, 3,060 pounds of grits, 8,000 pounds of collard greens, and 2 million 12-ounce cans of soda. There are 1,800 "comfort stations" at the Olympic venues.

10,000 tons of trash will be generated by the Games.

ACOG will provide 21 million pounds of ice to cool drinks, athletes, and horses. That's enough to make 247 hockey rinks.

There are six ounces of gold worth $2,300 in each of the 604 gold medals to be awarded. That's $1.4 million worth of gold.

ACOG CEO Billy Payne's salary is $669,000. Peter Ueberroth was paid $103,000 to run the L.A. Games.

IT TAKES AN OLYMPIC VILLAGE

A population of thousands, both on the field and behind the scenes, is bringing you the games.

ATHLETES 10,788 Men 7,009 Women 3,779

SECURITY 40,000 (est.)

MEDIA 15,000 Broadcast 10,000 Print 5,000

GAMES PERSONNEL 103,000 Contractors 54,400 Volunteers 42,500 ACOG staff 4,050 Temporary staff 2,050

BRING YOUR OWN GOLD

FORTUNE estimates the tab for a day at the Olympics for a family of four:

Tickets to the men's marathon and morning track and field, lunch and a snack at the stadium, a visit to Coca-Cola Olympic City, two T-shirts, a hat, a pin, dinner at the Hard Rock Cafe, and a night at a moderately priced hotel.

Approximate cost: $560.

WHERE THE MONEY'S COMING FROM

Broadcast rights 32% Ticket sales 25% Sponsorships and marketing 32% Other 11%

WHERE IT'S BEING SPENT

Day-to-day operations 57% Construction 30% Administrative, other 11% Contingency reserves 2%

A NEW WORLD RECORD

Cost of a corporate sponsorship

1984 Los Angeles $4 million 1996 Atlanta $40 million

NOT A LEVEL PAYING FIELD

Ticket prices vary from $7 for a baseball game to $265 for medal round basketball. The best seats at the opening ceremony cost $636.

COCA-LYMPICS

Coke is the longest continuous Olympic sponsor. It began with the 1928 Amsterdam games.

Coke is promoted in 137 of the 197 participating countries. Artists from 60 of those lands created folk art interpretaions of the famous bottle.

Coke is spending $20 million on Coca-Cola Olympic City.

Coke is spending $62 million for ads during the NBC broadcast of the games.

Coke sports a logo recognized by 94% of the world; the Olympic rings are recognized by 92%.