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Cleveland Rock in An Odd Place
By Jeremy Kahn

(FORTUNE Magazine) – Okay, so this Rustbelt city isn't Nashville or Woodstock or even Motown. Elvis first rolled his pelvis thousands of miles away, and about the best-known band to spring up hereabouts was the nerdy industrial-rock Devo--and its members came from Akron. But Clevelanders were the first Americans to hear rock & roll--at least, the phrase, which was coined by local deejay Alan Freed in the 1950s--and so there's a certain far-fetched justice in the fact that the city of TRW and LTV also hosts the Rock and Roll Hall of Fame and Museum. Here baby-boom travelers can flash back to their Woodstock days, surrounded by artifacts such as Jimi Hendrix's Fender Stratocaster guitar and the Beatles' handwritten lyrics.

Coming next month: a new hall of fame with exhibits on all 151 musicians inducted so far. Innovations include a virtual jukebox that plays (on headphones) every song each inductee ever recorded.

--Jeremy Kahn

1 Key Plaza, Northcoast Harbor; 216-781-7625; open daily, 10 A.M. to 5:30 P.M.; $14.95